By: Gertrude Ellis, Resourced From: http://www.huffingtonpost.com/
![Picture](/uploads/2/7/7/4/27740723/6436621.jpg?111)
If brand awareness is an area for improvement for your business, you might be looking for ways to appear in the local news. Yes it is an important aspect to look into especially that a lot of people still rely on local news for daily information. But news companies are on the lookout for newsworthy, relevant and interesting businesses to feature, so what your business offers should be newsworthy too.
If you are looking for answers on how to get your business on local news, engage the community’s attention and curiosity to know more about your business, here are a few tips.
Provide Community Support. Supporting community development events help businesses gain exposure. Sometimes merely donating supplies for a community event may get your business on the local news. It may not be a full feature, but getting involved in these events gets you some exposure.
Make use of recognized persons in Events. Here’s one idea, run an event that is free for all, such as a gig with a pretty popular local or national band. This definitely attracts a lot of people, and when a lot of people gather together, it can make it on the local news.
Work with the local radio station on live remote broadcasts. It is effective to get the local radio stations involved. Tie a special event; a contest or a free offer with the broadcast and the DJs can make it a lot of fun for everyone while promoting your event or contest on air.
Provide support to your local news stations. Offering discounted or free products or services to your local news stations is a great idea. For example, offering cupcakes to the personnel on the news stations for free gets you an on air “Thank You”. And when you do it regularly like once a month, the station might feature you for popular interests or recommended services. It is a very effective tactic for establishing a good relationship with people in the media.
Lastly, you have to be a reliable source. You should also be available for interviews. When reporters come asking you for help on some stories they are working on, spend some time to accommodate them. By providing reliable information and spending time to accept interviews will establish a good relationship with them and it can lead to a full feature of your business. This is most likely to happen when you establish yourself as an expert in the particular field of business.
If you are looking for answers on how to get your business on local news, engage the community’s attention and curiosity to know more about your business, here are a few tips.
Provide Community Support. Supporting community development events help businesses gain exposure. Sometimes merely donating supplies for a community event may get your business on the local news. It may not be a full feature, but getting involved in these events gets you some exposure.
Make use of recognized persons in Events. Here’s one idea, run an event that is free for all, such as a gig with a pretty popular local or national band. This definitely attracts a lot of people, and when a lot of people gather together, it can make it on the local news.
Work with the local radio station on live remote broadcasts. It is effective to get the local radio stations involved. Tie a special event; a contest or a free offer with the broadcast and the DJs can make it a lot of fun for everyone while promoting your event or contest on air.
Provide support to your local news stations. Offering discounted or free products or services to your local news stations is a great idea. For example, offering cupcakes to the personnel on the news stations for free gets you an on air “Thank You”. And when you do it regularly like once a month, the station might feature you for popular interests or recommended services. It is a very effective tactic for establishing a good relationship with people in the media.
Lastly, you have to be a reliable source. You should also be available for interviews. When reporters come asking you for help on some stories they are working on, spend some time to accommodate them. By providing reliable information and spending time to accept interviews will establish a good relationship with them and it can lead to a full feature of your business. This is most likely to happen when you establish yourself as an expert in the particular field of business.